Instagram Stories have become one of the most popular features on the platform. With over 500 million daily active users, Instagram Stories offer a unique opportunity for businesses to engage with their audience and promote their products or services. In this article, we will discuss why Instagram Stories are good for business.
Higher engagement rates
Instagram Stories have higher engagement rates compared to regular posts. According to Instagram, one in three of the most viewed stories on the platform is from businesses. Additionally, Instagram Stories have a feature called swipe up that allows users to directly access a business’s website or product page, increasing the likelihood of conversions.By using Instagram Stories, businesses can increase their engagement rates, reach a wider audience, and drive traffic to their website or product page.
Authenticity and behind-the-scenes content
Instagram Stories offer a unique opportunity for businesses to showcase their authenticity and behind-the-scenes content. Instagram Stories allow businesses to showcase their culture, processes, and people, creating a more personal connection with their audience.By showcasing behind-the-scenes content, businesses can humanize their brand and build trust with their audience. This can help to increase brand loyalty, customer retention, and ultimately, sales.
Cost-effective advertising
Instagram Stories offer a cost-effective way for businesses to advertise on the platform. Compared to other forms of advertising, such as sponsored posts or influencer marketing, Instagram Stories are relatively inexpensive and easy to create.Businesses can create their own Instagram Stories using the platform’s built-in features, such as text, stickers, and filters. Additionally, businesses can run Instagram Story ads using Facebook’s Ad Manager. Instagram Story ads are visually engaging and can be customized to fit a business’s brand and message.
Increased brand awareness
Instagram Stories can help businesses increase their brand awareness and reach a wider audience. By using hash tags and location tags in their Instagram Stories, businesses can increase their visibility and reach on the platform.Additionally, Instagram Stories can be shared with followers and even non-followers, increasing the likelihood of reaching new potential customers. By consistently posting engaging and high-quality Instagram Stories, businesses can increase their brand awareness and reach on the platform.
Instant feedback and insights
Instagram Stories offer businesses instant feedback and insights on their content. Instagram built-in analytics tool, Instagram Insights, allows businesses to track metrics such as impressions, reach, and engagement rates on their Instagram Stories.Additionally, Instagram Stories offer businesses the opportunity to receive instant feedback from their audience. By using features such as polls or questions, businesses can ask their audience for feedback and insights on their products or services. This can help businesses improve their strategy and better understand their audience’s needs and preferences.
Collaboration and partnerships
Instagram Stories can be used to collaborate with other businesses or influencers on the platform. By creating Instagram Stories together, businesses can leverage each other’s audience and reach a wider audience.Additionally, businesses can run influencer campaigns using Instagram Stories. Influencers can create engaging and high-quality Instagram Stories that promote a business’s products or services, reaching a wider audience and driving sales.